Project Details
Lumen Platform
UX Strategy
A full brand transformation for a fast-scaling AI lab — identity, website and launch campaign, built to make Nova look like the category leader it was becoming.
Branding
✦
Web Design
✦
Product Design
✦
Motion & 3D
✦
Creative Direction
✦
Visual Systems
✦
Branding
✦
Web Design
✦
Product Design
✦
Motion & 3D
✦
Creative Direction
✦
Visual Systems
✦
Branding
✦
Web Design
✦
Product Design
✦
Motion & 3D
✦
Creative Direction
✦
Visual Systems
✦
Overview
A Bolder Nova, UX Strategy
Discovery to design system for Lumen — interfaces that scale, tested with real users and shipped with engineering in the room.
Tags: UX Research, Product Design, Design System.
Results
Impact That Speaks For Itself
+182%
Brand recall
Measured 6 months post-launch.
64%
Conversion
Lift across the new site.
3.4M
Users reached
In the first campaign wave.
8 wks
Duration
From kickoff to launch.
Contact Us
Let’s Create Together
Branding
✦
Web Design
✦
Product Design
✦
Motion & 3D
✦
Creative Direction
✦
Visual Systems
✦
Branding
✦
Web Design
✦
Product Design
✦
Motion & 3D
✦
Creative Direction
✦
Visual Systems
✦
Branding
✦
Web Design
✦
Product Design
✦
Motion & 3D
✦
Creative Direction
✦
Visual Systems
✦
